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This web page states the following, "Personalized Attention to Your Unique Legal Needs." Our analyzers saw that the web site also said " Helping clients for more than 50 years." The Website also said " Our father and son team of lawyers is devoted to providing respectful and non-judgmental guidance you need. Highly experienced lawyers who address your legal concerns as quickly and effectively as possible. We work toward a resolution in bankruptcy, family law and estate planning matters that suit your needs. Protecting Your Family, Future, Finances and Rights." The website's header had law firm as the most important optimized keyword. It is followed by law office, legal advice, and lawyer which isn't as highly ranked as law firm. The next words mcgivneylawfirm.com uses is attorney. lawyers was included and might not be seen by web crawlers.